GameGuard Outdoors
GameGuard Outdoors was ready for a new approach to marketing – one designed to appeal to customers appreciating the brand for more than their days in the field or on the water.Authentically representing the GameGuard lifestyle was our focus. The photography was shot to create the mood of dropping in on a GameGuard customer on his or her best day, whether that was outdoors or in the office. This new approach supported the product line expansion and better represented an evolving customer base.
Getting the new visuals right meant working with new partners. We selected experienced photographers, went to remote locations, worked with high-end fashion models and consulted with true outdoorsmen and hunters to correctly achieve the new look.
An updated web presence was important. GameGuard had never had a true visual style beyond its logo and signature camo pattern, so we started applying our distinct look that would serve to aid the online shop experience.
A new marketing plan was established that included a diversified approach to GameGuard’s social media, an updated look for email campaigns, new promotional materials that change seasonally and a reimagined store (or booth) experience.
