Grace & Grit
This was a scenario where someone had an idea worth growing, but no resources to pursue it. The founder was interested in finding a partner who could take her vision, apply good creative execution and establish a practical approach to business that would bring a new company to life.
We worked alongside founder Heather Stark to map out a plan for her subscription box company focused on girl empowerment. There was no existing brand, following or business structure. Each aspect had to be developed from the ground up, including a budget. We believed in her idea so much that we elected to take a stake in the company rather than establish a traditional agency deal. We shared in the risk and the reward.
DIGITAL
Building an easy-to-navigate website that educated the buyer was critical. We made our way through multiple design tests and reworks until we landed on a version that supported all of our needs. Today, this site not only serves as an e-commerce tool but also provides users with access to resources and information they apply in everyday life.
