Grace House India
BEFORE
Every once in a while you get a chance to do something really cool that truly makes a difference in the world. For us, Grace House India was one of those. This organization is doing amazing work to provide a safe haven for girls in rural India and we were invited to help.Grace House India was ready to share its story and connect with more potential supporters to help serve the girls who call Grace House their home.
AFTER
The girls living at Grace House India have survived dangerous, desperate and traumatizing situations. Their stories are poignant and distinct, and we had to honor every aspect. We captured the profoundly difficult struggles of these girls in an emotionally engaging way for an American audience. The new brand style we developed paired dramatic photography with subtle Indian-influenced illustrations.
Digital
The next challenge was creating a space to introduce the incredible girls of Grace House India while also sharing ways to financially support the organization’s efforts. From sponsorships to facilities projects, there were many fundraising opportunities to showcase via the website.
The website, social media platforms and emails were updated with new photography to capture the nuances in personality and the beauty of the girls.